![]() Which types of infographics are best for email marketing? Importantly, though, while the majority of marketing email recipients don’t read every email they get, unsubscribe rates are quite low, so the reality is that most consumers are open to giving marketers a chance to show they can provide consistently engaging content. ![]() Email open rates vary by industry, and as the infographic above shows, even small changes can make a big difference.Īlso see: When Is The Best Time To Send An Email Newsletter? Infographics have a slew of big benefits but the most relevant for email marketing purposes are their ability to instantly engage the reader, summarize big takeaways and enhance information retention.Īccording to Mailchimp, only about 22 percent of emails marketers send are ever opened. Related: 67 Engaging Email Newsletter Templates and Design Tips What are the benefits of using infographics for email marketing?Īny email marketer who spends their days staring at open rates knows that what they need are tools and methods that will stop recipients from automatically deleting whatever they send. Infographics are 30 times more likely to be read than content that consists only of text-they can and should be used for any of your marketing communication needs, including social media, digital marketing, content marketing, SEO, and now email marketing. Yes, your marketing emails should contain informative and energizing text, but what’s true on your website, blog or social media is also true for emails. Visual content should be a focus regardless of the platform. Source Why do I need email marketing infographics? ![]() No other platform comes close to that level of adoption (see usage rates for other platforms in the line graph below). adults say they don’t use email or the internet, according to Pew Research Center data. This figure is set to grow to 4.6 billion in 2025.Īnother Statista report on email use points out that approximately 306 billion emails were sent and received every day over the world in 2020, and this figure is projected to increase by over 70 billion in 2025. But email has advantages that other digital marketing tools don’t, and one of the biggest is its sheer scale.Ī Statista report claims that in 2020, four billion people use email over the world. Email marketing infographic best practicesĮmail marketing matters for the same reason that every other channel matters: You need to reach customers wherever they are.Email marketing infographic for nonprofits examples.Email marketing stats infographic examples.Affiliate marketing infographic examples.Which types of infographics are best for email marketing?. ![]()
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